Cadillac gets crowned as a J.D. Power 2011 Customer Service Champion
Posted on: Tuesday, May 17, 2011
J.D. Power and Associates named Cadillac a J.D. Power 2011 Customer Service Champion, making Cadillac one of 40 brands honored this year for outstanding customer service.
J.D. Power chose the 2011 Customer Service Championship from more than 800 brands in 20 major industries based on customer feedback, opinions and perceptions gathered primarily from J.D. Power’s syndicated research and supplemental research.
The research weighed five key customer touch points: people, presentation, process, product and price. This recognition comes as Cadillac and its dealers began a second round of training programs for sales and service consultants with luxury hotelier Ritz-Carlton. Cadillac partnered last year with the Ritz-Carlton on the first series of training programs, called “Defining Moments,” focused on elevating the customer experience in showrooms and service departments.
Not only is Cadillac a J.D 2011 Customer Service Champion, but Cadillac also launched the Cadillac Shield Program which ties together our suite of ownership benefits. Cadillac Shield includes Cadillac’s four-year, 50,000-mile bumper-to-bumper and five-year, 100,000-mile powertrain warranties. Cadillac Shield also offers maintenance, 24-road side assistance and courtesy transportation.
So which vehicle stands head and shoulders above the rest? The Cadillac Escalade of course! The Cadillac Escalade received top honors in the Large Premium Crossover/SUV category of the J.D. Power and Associates 2010 Initial Quality StudySM (IQS).
Stop by your local Houston Cadillac Dealer to test drive a Cadillac Escalade or any other Cadillac model today!