Cadillac Decides On Clean Diesel
Posted on: Tuesday, November 29, 2011
When it comes to large luxury sedans and SUVs, many car buyers are choosing clean-diesel engines over gasoline engines. This shift from gasoline to diesel engine preferences has affected Cadillac, General Motor’s luxury brand. People want diesel engines, so Cadillac has responded in hopes of bringing back customers.
In a recent interview with Rick Kranz from Automotive News, Don Butler, Cadillac’s marketing vice president, said the Cadillac is considering a diesel engine for use in Cadillac vehicles sold outside of the United States.
“We absolutely mean it when we say we aim to compete with the best of the best without compromises,” Butler said. “And if that means making the right powertrain choices, then those are the choices we have to make.”
Diesel engines are not the only option for Cadillac. Cadillac also offers hybrid and flex-fuel options on selected models and is working hard to bring the Cadillac ELR plug-in sports coupe to the market in 2014.
Although diesel engines aren’t as popular in the U.S. as they are in Europe, Butler admits that Cadillac could have “a potential edge in the U.S. because of diesel’s great torque, great performance and great efficiency.”
Offered as choice alongside the hybrid and flex-fuel engines that are already available for models like the 2012 Cadillac Escalade, clean diesel engines can help the 109 year-old Cadillac ready itself for tough competition from many other automakers embracing greener drivetrains.
Basically, diesel is the new black and Cadillac always looks good in black. Stop by your local Houston Cadillac dealer to test drive any 2012 Cadillac model and learn more about the exciting visions that Cadillac has to offer.