Cadillac Improves Their Already Amazing Customer Service
Posted on: Tuesday, June 14, 2011
Cadillac is rolling out a new, modern design for its dealerships as part of the brand’s “Defining Moments” customer service initiative.
Designed by Gensler architects and Cadillac designers, the new showroom layout features open-well-lit displays allowing you the customer to interact with vehicles and dealership staff, and relax in a customer lounge with a coffee bar with custom-designed art and designer furniture. The design includes contemporary architecture and premium materials, such as English Oak, matte porcelain tile and brushed stainless steel accents.
“The new facility design and furnishings provide a great stage for our exciting new automobiles,” said Kurt McNeil, vice president of Cadillac Sales and Service, “but our main goal is to create a highly positive first impression that creates that defining moment in our customer’s minds that we will exceed their expectations before, during and after the sale.”
Suburban Cadillac of Ann Arbor (MI) is the first Cadillac dealer to complete the facility makeover. More than 200 dealers across the United States have committed to completing a similar upgrade within the next two years.
The new facility image is part of a concerted effort by Cadillac and its dealers to make Cadillac the top luxury brand in customer service. For the second straight year, Cadillac and its dealers are partnering with luxury hotelier Ritz-Carlton on a series of customer-service training programs for sales and services.
If you want to start living the Cadillac lifestyle and be treated like royalty, then stop by your local Houston Cadillac Dealer to test drive any of the 2011 Cadillac models today!