About the ATS Close-Up Challenge

ATS Close- Up is a social photo share challenge designed for consumers to take a photo of specially marked Cadillac ATS vehicles around the DFW Metroplex, Houston, and Austin, then share it via any combination of their preferred social sites (Facebook, Instagram, or Twitter).  The more the photos, the more the shares, the more entries are counted towards being able to be awarded one of four brand new 2013 Cadillac ATS Sports Sedans through a random selection process. (See Official Rules).

  • Must be 21 years or older
  • Must be a Texas resident
  • Must be registered on ATScloseup.com to participate
  • The program extends from now until May 31.

Suggested ways to participate in ATS Close-Up:

  1. Register to participate                                                       
  2. Share your preferred social sites.
  3. Use one or more of the photos provided to begin sharing. (What’s This?)
  4. Join the conversation on our Social Conversation Page. (What’s This)
  5. For every post, you gain one entry, up to 10 entries per day, excluding Retweets and Reposts. Official Rules
  6. Follow our rules and guidelines to ensure your entries count. Official Rules
  7. Keep coming back through May 31 to see how many entries you have earned.
  8. Get bonus entries by finding the ATS Close-Up Street team cars, using our map locator.
  9. Always use the appropriate Hashtag #ATSCloseUpHOU
  10. Continue to share your conversation throughout the program.  Offer ends May 31.

If at any time you have any questions, send an email to atscloseup@gmail.com .  Additional helpful FAQs can be found here.


Only those participants who are registered will be counted as entries in the ATS Close-Up Photo Share program.  You can only register one time.  Multiple registrations to the same email will be null and void and not counted as multiple entries.

Your information will follow the strict guidelines of our Privacy Policy.  If at any time, you wish to stop participating in the program, simply send an email to atscloseup@gmail.com.

Email Communications

If you opt in to receive communications on the ATS Close-Up Program, you will receive weekly updates via email.  The emails will help you know how to participate in the program, where the ATS Close-Up Street Team will be moving that week, and how to join the conversation. You can opt out at any time by following the instructions at the bottom of each email. 

Social Shares

If you opt in to share your social sites, all rules and policy guidelines for those social sites will apply.  At no time will we condone any abuse of those guidelines.  No lewd or inappropriate social messaging is allowed in the ATS Close-Up ongoing social conversation.  This is a social share program, utilizing Facebook, Twitter, and Instagram only.  If you are not familiar with these social sites, please visit the registration pages to learn more about them.

Rules to Live By

You must be 21 years or older to participate in ATS Close-Up.  By choosing to participate you acknowledge that you meet the age requirement. You must also be a resident of Texas.
As an automotive affiliated program, we support all traffic laws.  Do not text and drive.  Do not drink and drive.  Wear your seat belt.  In sharing any social posts, messages, or photos, please adhere to all traffic laws.

As a responsible corporate citizen, we support all internet laws.  Do not post copyrighted materials unless you have express permission to do so.  Do not post lewd, rude, nude, sexually explicit, threatening, or otherwise inappropriate messages.  We are not responsible for any such posts during this program and will adhere to all applicable laws governing such in all social platforms.

Report Abuse

If you have any questions regarding the nature of ATS Close-Up or you wish to opt out or you wish to report abuse, please send an email to atscloseup@gmail.com 

All rights reserved, March 2013.